Black Diamond (“Black Diamond,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your Personal Information when you visit https://bdvail.com (the “Site”), contact us at ContactUs@BlackDiamondsCars.com, call us at (970) 261-6509, engage with our social media pages, or otherwise interact with us online or offline (collectively, the “Services”).
By using the Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Services.
This Privacy Policy applies to information we collect from and about consumers, visitors, applicants, vendors, and other individuals in the United States. Certain sections provide additional rights for residents of specific U.S. states (e.g., California, Colorado, Connecticut, Utah, Virginia, and Nevada).
This Policy does not cover:
Information collected in an employment context (employees, job applicants) unless expressly stated.
Aggregated or de-identified information that cannot reasonably identify you.
“Personal Information” (“PI”) / “Personal Data”: Information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household.
“Sensitive Personal Information” (“SPI”): Certain categories of Personal Information defined by applicable law (e.g., Social Security numbers, precise geolocation, driver’s license numbers).
“Sell” / “Sale”: Disclosure of Personal Information for monetary or other valuable consideration, as defined under state privacy laws.
“Share”: Disclosure of Personal Information for cross-context behavioral advertising.
We may collect the following categories of Personal Information:
| Category | Examples | Collected | Source(s) | Business/Commercial Purpose(s) |
|---|---|---|---|---|
| Identifiers | Name, postal address, email address, phone number, IP address, device identifiers | Yes | Directly from you; devices; analytics providers | Provide and improve Services, respond to inquiries, marketing |
| Customer Records | Vehicle preferences, service history, purchase records | Yes | Directly from you; transaction records | Provide Services, customer support, recordkeeping |
| Commercial Information | Products/services purchased or considered, payment info (processed by third-party processors) | Yes | Directly from you; third-party payment processors | Fulfillment, fraud prevention, analytics |
| Internet/Network Activity | Browsing history, search history, interactions with our Site, cookies | Yes | Your device/browser; cookies and similar technologies | Site operation, analytics, security, marketing |
| Geolocation Data | Approximate location from IP address | Yes | Automatically from your device | Localization, analytics, security |
| Audio/Visual Data | Call recordings (when disclosed), CCTV footage at premises | Possibly | Calls to customer service; on-site cameras | Quality assurance, security |
| Inferences | Preferences, characteristics inferred from other data | Yes | Derived from other data | Personalization, marketing |
| Sensitive PI | Driver’s license, government ID, precise geolocation (only if voluntarily provided) | Only if needed | Directly from you | Verify identity, comply with law, fraud prevention |
We do not knowingly collect biometric data, genetic data, or information related to sex life or sexual orientation unless explicitly disclosed and required.
We collect Personal Information:
Directly from you when you complete forms, request a quote, book services, call or email us, or otherwise interact with the Services.
Automatically through cookies, pixels, and similar technologies when you use the Site.
From third parties, such as payment processors, advertising networks, analytics providers, social media platforms, referral partners, and publicly available databases.
We use Personal Information for the following business and commercial purposes:
Providing and maintaining the Services (e.g., processing requests, providing customer support).
Communicating with you, including responding to inquiries and sending updates or marketing communications.
Personalizing and improving the Services, including analytics, research, and development.
Security and fraud prevention, protecting against malicious or illegal activity.
Compliance and legal obligations, including enforcing our Terms and complying with applicable laws, regulations, and legal processes.
Marketing and advertising, including cross-context behavioral advertising where permitted by law.
Mergers or acquisitions, evaluating or conducting business transactions (e.g., sale of assets, financing).
We will not use Sensitive Personal Information for purposes beyond those permitted under applicable privacy laws (e.g., CCPA/CPRA) without offering you the right to limit such use.
We and our service providers use cookies, pixels, tags, and similar technologies to:
Operate the Site and enable basic functions
Remember your preferences
Perform analytics (e.g., understanding how visitors use the Site)
Serve targeted advertisements depending on your settings and applicable law
You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of the Services may not function properly.
We do not respond to browser “Do Not Track” signals at this time, as a uniform standard has not been adopted.
We may disclose Personal Information to:
Service Providers / Contractors: Vendors who perform services on our behalf (e.g., hosting, analytics, payment processing, marketing). These parties are contractually obligated to use Personal Information only as instructed.
Business Partners / Affiliates: If we collaborate on joint marketing or provide integrated services.
Advertising/Analytics Partners: To facilitate marketing, analytics, and audience measurement (may constitute a “sale” or “sharing” under state laws).
Legal and Safety Purposes: To comply with legal obligations, enforce our policies, protect rights, property, or safety of us, you, or others.
Corporate Transactions: In connection with a merger, acquisition, asset sale, financing, or bankruptcy.
We do not knowingly sell the Personal Information of individuals under 16 years of age.
We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. We determine retention periods based on criteria such as:
The nature and sensitivity of the information
The purposes for which we process it
Legal/regulatory requirements and limitation periods
The risk of harm from unauthorized use or disclosure
When no longer needed, we will delete or de-identify your Personal Information, subject to our legal obligations.
Depending on your state of residence, you may have the following rights (subject to legal limitations):
Right to Know/Access: Request that we disclose the categories and specific pieces of Personal Information we collected about you.
Right to Delete: Request deletion of your Personal Information.
Right to Correct: Request correction of inaccurate Personal Information.
Right to Opt-Out of Sale/Sharing/Targeted Advertising: Direct us not to sell or share your Personal Information or use it for targeted advertising.
Right to Limit Use of Sensitive PI (California): Limit our use of your Sensitive Personal Information.
Right to Data Portability: Receive your Personal Information in a portable and, to the extent technically feasible, readily usable format.
Right to Appeal (VA, CO, CT, etc.): If we deny your request, you may appeal our decision.
You may submit a request by:
Emailing: ContactUs@BlackDiamondsCars.com
Calling: (970) 261-6509
Using our web form: https://www.bdvail.com/contact-us/
We will verify your identity before fulfilling your request. You may designate an authorized agent to make a request on your behalf where permitted by law. If you use an agent, we may require proof of authorization and verification of your identity.
We will respond to verifiable consumer requests within the timeframes required by applicable law.
If we “sell” or “share” your Personal Information or engage in “targeted advertising” as defined by state laws, you can opt out by contacting us using the methods above. We will honor opt-out preference signals (e.g., GPC) where required by law.
We will not discriminate against you for exercising your privacy rights (e.g., denying goods or services, charging different prices), except as permitted by law (such as offering a bona fide loyalty program).
The Services are not directed to, and we do not knowingly collect Personal Information from, children under 13. If we learn we have collected Personal Information from a child under 13 without verifiable parental consent, we will delete it. Parents or guardians who believe their child has provided us with Personal Information should contact us.
We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
The Services may include links to third-party websites, plug-ins, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.
Our Services are intended for individuals located in the United States. If you access the Services from outside the U.S., you understand that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. The data protection laws in those countries may differ from those in your jurisdiction.
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top. Material changes will be posted on the Site. Your continued use of the Services after changes become effective indicates acceptance of the updated Policy.
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Black Diamond
Phone: (970) 261-6509
Email: ContactUs@BlackDiamondsCars.com
Contact Form: https://www.bdvail.com/contact-us/
Website: https://bdvail.com/
You have the right to request notice of our data practices at or before collection (“Notice at Collection”). This Privacy Policy serves as that notice, describing the categories of Personal Information collected, purposes, whether it is sold/shared, and retention.
We do not use or disclose Sensitive Personal Information beyond purposes permitted under Cal. Civ. Code §1798.121.
Metrics on consumer requests (if applicable) will be reported as required.
You have rights to access, delete, correct, and opt out of processing for targeted advertising, sale, or profiling in furtherance of decisions that produce legal or similarly significant effects.
To exercise rights, use the methods in Section 9. You may appeal a denial of your request by replying to our decision email or contacting us again with “Appeal” in the subject line.
Nevada residents may opt out of the sale of “covered information” by contacting us using the methods above.
