This Cookie Policy explains how Black Diamond (“Black Diamond,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on https://bdvail.com (the “Site”). It should be read together with our [Privacy Policy].
By continuing to browse or use the Site, you agree that we can store and access cookies and other tracking technologies as described in this Policy, unless you have disabled them.
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites remember information about your visit, which can make your next visit easier and the site more useful to you.
“First-party” cookies are set by the website you are visiting. “Third-party” cookies are set by another domain (e.g., analytics or advertising partners). Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored until they expire or you delete them).
We also use related technologies like pixels, web beacons, SDKs, device IDs, and local storage (collectively, “Cookies” unless otherwise noted).
We use Cookies and similar technologies to:
Operate the Site – enable core features, security, and access to protected areas.
Measure Performance – understand how visitors use our Site, diagnose issues, and improve user experience.
Personalize Content and Functions – remember preferences (e.g., language, region).
Advertising & Marketing – deliver, measure, and improve ads (including cross-context behavioral/interest-based advertising) where permitted by law.
| Category | Purpose | Is It Essential? | Examples of Data Collected | Typical Duration |
|---|---|---|---|---|
| Strictly Necessary | Site operation, security, account login, form submission | Yes | Session IDs, auth tokens | Session / up to 1 year |
| Functional/Preference | Remember settings and preferences | No | Language, region, saved choices | 1 day – 1 year |
| Performance/Analytics | Measure traffic and usage patterns | No | Page views, referral URLs, browser type | 1 day – 2 years |
| Advertising/Targeting | Deliver relevant ads, cap frequency, measure campaigns | No | Ad IDs, browsing behavior across sites | 1 day – 1 year |
Note: Some state privacy laws (e.g., California, Colorado, Virginia) may treat certain analytics or advertising cookies as a “sale,” “sharing,” or “targeted advertising.” See Section 7 for opt-out options.
Below is an illustrative (non-exhaustive) list. Actual cookies may vary over time. We will update this list when materially changed.
| Name | Provider | Type/Category | Purpose | Duration | More Info / Opt-Out |
|---|---|---|---|---|---|
| _ga, _gid, _gat* | Google Analytics | Performance/Analytics | Analyze Site traffic and usage | 1 day – 2 years | https://tools.google.com/dlpage/gaoptout |
| _fbp | Meta (Facebook) | Advertising/Targeting | Measure and improve ad campaigns | 3 months | https://www.facebook.com/help/568137493302217 |
| __cf_bm / __cfruid | Cloudflare | Strictly Necessary | Bot management and security | 30 minutes – Session | https://www.cloudflare.com/cookie-policy/ |
| cookieConsent_* | Black Diamond | Strictly Necessary | Store your cookie preferences | 6–12 months | N/A |
“_gat” denotes multiple variants created by Google Analytics.
If you would like us to include additional cookies (e.g., Hotjar, Microsoft Clarity, LinkedIn Insight Tag), please provide details so we can add them here.
You have several options to control or limit how we and third parties use Cookies:
Cookie Banner / Preference Center: Use our on-site cookie banner or preference manager to accept, reject, or customize non-essential cookies at any time.
Browser Settings: Most browsers allow you to block or delete cookies. Instructions: Chrome, Firefox, Safari, Edge, etc.
Global Privacy Control (GPC): Where required by law, we honor browser-based opt-out preference signals such as GPC for “sale,” “sharing,” or targeted advertising cookies.
Third-Party Opt-Out Tools:
Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
DAA AppChoices (mobile): http://www.aboutads.info/appchoices
Your Online Choices (EU/UK—if applicable): http://www.youronlinechoices.com/
Important: Blocking or disabling certain cookies may impact the functionality of the Site.
Some browsers include a “Do Not Track” (DNT) feature. There is no uniform standard for DNT. Therefore, we do not currently respond to DNT signals. We do, however, process legally required opt-out preference signals (e.g., GPC) as described above.
If we engage in activities that constitute a “sale,” “sharing,” or “targeted advertising” of Personal Information (including via cookies), you may opt out by:
Emailing us at ContactUs@BlackDiamondsCars.com
Calling us at (970) 261-6509
Submitting a request through https://www.bdvail.com/contact-us/
Using the “Do Not Sell or Share My Personal Information” / “Opt-Out” link (if available on the Site).
We will also honor GPC or similar signals where legally required.
We may update this Cookie Policy periodically. When we do, we will revise the “Last Updated” date above. Material changes will be posted on the Site and, where required, we will obtain your consent.
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Black Diamond
Phone: (970) 261-6509
Email: ContactUs@BlackDiamondsCars.com
Contact Form: https://www.bdvail.com/contact-us/
Website: https://bdvail.com/
